The Best Tools for Social Media Marketing in 2016 | Frequent Friday

By January 22, 2016Blog
FAQ, Frequently Asked Questions

The Best Tools for Social Media Marketing in 2016 | Frequent Friday

  • January 22, 2016
  • Blog

FAQ, Frequently Asked Questions

With so many social media marketing tools out there, it can get confusing and frustrating to find out which ones work the best. We have come up with a list of the top 5 social media marketing tools to use in 2016 that will help keep you organized and successful.


If you’re familiar with the social media marketing world, you know how important graphics are for social engagement. In fact, users are 80% more willing to read your content if it includes colored visuals (hubspot).

If you’re not a photoshop expert and want a free, easy-to-use tool for creating graphics, we recommend Canva. They have dimensions outlined for Facebook, Instagram, Twitter, blog posts, posters and more so it’s easy to design graphics for all social platforms.

The free version of Canva comes with tons of backgrounds, fonts and images, but you can always upgrade to Canva Pro for access to more than 1 million stock photos, fonts, and elements.


If you feel like you need more experience or training in one specific area of social media marketing, has thousands of online courses and training.

From design to web to photography to education, you can watch thousands of training videos and learn the necessary skills to become a marketing pro.

Although there is a membership fee for, you can try it out first with a 10-day free trial for both the standard account and premium account.

3. Post Planner

If you’re struggling to come up with content to post to Facebook, we recommend checking out Post Planner. Built inside Facebook, this app will help you manage and enhance your FB strategy.

With Post Planner, you get an entire list of status ideas, access to Facebook’s most viral content, and insights on trending content within your industry. You can also schedule updates and content ahead of time for your personal Facebook page, your business page, and any group page you manage.

4. KingSumo

You can forget about A/B testing with this WordPress plugin. If you’re struggling to create catchy headlines for your blog posts, we highly suggest you check out KingSumo.

With KingSumo, you can enter between 2 to 10 additional test headlines for your blog post right in the editor. The plugin will automatically rotate your headlines to see which one performs the best, and will adjust the headline rotation based on the headlines that are producing the best results.

It’s so easy to use, and it will save you a lot of time!

5. BuzzSumo

As always, BuzzSumo is one of our favorite tools for researching content.

If you want to check out what kind of content is performing well for your competitors, you can easily type their name in the search box and see how what types of content resonate the most with your target audience.

You can also look up keywords within your niche and find out what your industry is buzzing about. With this information, you can make sure that your business is staying up-to-date with relevant content that is going to keep your audience engaged.

For more tools we love, check us out on Facebook and Twitter. We’re constantly sharing new and exciting tools and trends in social media marketing!




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Ryan Jones

Author Ryan Jones

RJ is a dedicated marketer, always learning on how he can stay with the pack to always strive to provide a great customer experience. You can contact RJ at, follow him on twitter @real_ryanjones and Netwirks on Facebook!

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