Do You Review?
Have you ever left a review for a business about your experience, good or bad? Maybe you had a bad experience, and left a nasty voicemail or took to the masses on Yelp or Facebook? What about a good experience? Did you contact the business directly to leave a nice voicemail, or orchestrate one of your finest written pieces since your college dissertation reviewing the business or post on your wall to promote the business based on your extraordinary experience? Chances are you’ve boasted about the negative experiences more often than you have promoted the “rare” positive occurrences.
I Get It!
You want to be a voice in the crowd that calls out a company for their “how could they still be in business?” service, that needed “storm warning”. Odds are (I say odds because there are those companies that absolutely can not progress and your voice needs to have an avenue to warn others), but again, odds are it was just that one particular experience, a bad luck of the draw. I am not advocating having your opinion or experience silenced. I am merely trying to save the good businesses- that just so happened to not have it all together during your experience, from a bad review because lets face it, we all have bad or off days sometimes.
Give The Business A Chance.
Remember, that they’re in business to stay in business. To earn their good reputation they need to have customers coming back or expressing their gratitude by telling others about this great experience. Chances are if your experience was less than par, and you told them directly you will be happy you spoke up, told them you felt it could be better and give them another try. The saying is: “forgive, but never forget”. I promise you that the business will be thankful you chose to speak up to a more mild-mannered platform like a simple e-mail to the manager or a phone call. Now you may say to yourself: “Why would I give them another ounce of my energy?” Well, it should be safe to say that the same amount of energy you spend penning a not so positive review is probably more draining of your energy due to the emotions and time wasted on something you have already given up on. You will feel better by getting it off your chest to the business, letting them know about it and showing them how they can rectify it. There’s nothing like a company finding out about a problem from a review site rather than directly from their customer. Damages are swift and heavy and it may be too late to salvage any business lost in people that trust your review.
People Are People, But Small Businesses Are People Too.
People should understand businesses can’t always be perfect. In fact no person or business learns or develops from operating in perfect form. People and business alike, should be learning from the mistakes they make on the way to providing the best version of the vision they have for themselves as the end goal. Think of your feedback as a companies public facing research and development department. They have a commodity, a food, a product, or a service they provide you because you need or want it. Maybe suggest to them how your experience could be better the next time, and give the business another chance to earn your trust. You’re human, so are the people behind the company’s title.
Big Picture View:
Look at what the business stands for in the community and the local economy. This company may be providing jobs for local residents and buying from other local companies. Ask yourself these questions prior to posting your next Pulitzer Prize winning review:
•What other reviews are out there- does my review seem to echo what others have said or do my comments seem out of character based on others feedback fro the business?
•Have I reached out and contacted the business directly with my questions, concerns or suggestions yet?
•Am I angry with this company or just a specific event that took place?
•Do I really want to have that big of an impact on positively or negatively promoting this business?
•How will my review have an impact on this business and its future?
There are many review sites out there for you to choose from, and remember they are a business too. They want you to post because you become a user of their platform, which lets them sell their monthly traffic and total users to businesses for position. Whether or not you know it, your voice is heard. Your voice impacts and influences buying decisions amid a very wide audience in most cases. Consumers are becoming more aware every day of reviews that are available, and in turn making purchasing decisions that affect businesses. Please keep the above in mind next time you have an excellent or even a not so satisfactory experience and want to spread the word.