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Ryan Jones

Love is Found at #SearchLove: My Days in Boston

By | Blog, Business advice, Online marketing, SEO
Day One- Boston, Here I am; “So Don’t I?”
May 1st, 2016
I arrived in the afternoon, thankfully because the weather was getting pretty rainy, but I made it! I hailed an Uber driver via their app and saw a message screen to meet the Uber driver at “The Limo Pickup Area”. So I did that after I got my bags and proceeded to start my tour and grace my presence in Boston.
Wow!!! What a city?!? As I wrote this, Mind you I was a Phoenix native walking off the airplane with a shirt, Hoodie, Nike Camouflage shorts with Under Armour training shorts on under those and sandals. Probably the only guy in Boston wearing that during this weather- But wait, there was another cold weather warrior wearing the same coverage type cotton clothing. Phew!
My Uber driver took me through the tunnels under its beautiful cities waterways, rivers and got me to my hotel safe and sound. A 5-star review was left and written for him and his Uber bosses and his next app hailer to see he was a great and friendly driver.

Evernote Camera Roll 20160504 020919-2Now it’s time to get checked- in at the Hyatt Cambridge and get ready to go to my first Red Sox game at Fenway!!
I get ready and head down to hail a cab/ Uber and the hotel is loading up their van to take 4 people to Fenway. I over heard and asked if this was a general shuttle and I scored a ride the dropped me right off in front of Yawkey Way at Fenway.
Who are the Sox playing, They’re playing no other team, than the New York Yankees! The history, the games, the brawls, the fights, the fans. It was all there at my viewing pleasure. It was simply unbelievable. I got to the stadium 2 1/2 hours early and made my way in taking selfie after selfie and making sure monuments, landmarks were in the back ground and my face photo bombing Boston History. As I go through security, my selfie stick apparently is discriminated on, I had to store it at the Yawkey Way Store where they close 30-minutes after the game and are ONLY OPEN during Sox games. It was $5.00 to store my belongings.
 The weather was not fair, Sunday teased everyone with a canceled game. I believe it wasn’t canceled and played through mother natures cruel joke of maybe not playing tonight because of Sunday Night Baseball on ESPN.
Evernote Camera Roll 20160504 020919-1
I finally get my bearings and had to ask only ONCE, but I found the “Monsta'”, I purchased a single standing room ticket to Fenway on the Green Monster and it was amazing. I met a nice vendor, Tony, who served me my first ever Boston Beer and welcomed me to the stadium as I was his only customer (I sort of was being so early and the weather), but nonetheless, was treated well.
I ended up meeting a couple of new buddies, one, a guy with his dad from NY and of course Yankees fans. A Boston local father with his sons. As well as another guy from Jersey, a Mets fan, wearing NY Jets gear, taking in the history as I was.
For the record, I did claim my love for my AZ teams, both the AZ D-Backs and AZ Cardinals, both coincidently who the Boston and NY fans despise for the rivalry and I’m sure of a 2001
World Series Walk-Off hit, the Cardinals beating Brady at Gillette. But that’s besides the point.Evernote Camera Roll 20160504 020919
I simply enjoyed the simple things in life. I took in a baseball game with May Showers, made new friends and watched a hell of a baseball game with fans of both sides.
FOOD FOR THOUGHT- I found a gem pizza place that delivers until 3am.  With the game getting over close to 12:15am, I had to tour the stadium as it emptied out.  Then proceeded to Cask’n Flagon for a couple of drinks and headed back to the hotel. Room service was closed, so I was introduced to this “gem”, Pizza Days! Great sauce, fast service, delivered right to your room, when you’re hungry and in a pinch for late night carb action.
I couldn’t have written it better myself. Here’s to having a “Monsta’ IPA” at Fenway in the near future!

Day 2- Harvard has me as a guest, “How Do You Like Them Apples?!!”
May 2nd, 2016
Evernote Camera Roll 20160504 020918-6I slept in (a little) but needed to tour Harvard. It was 1.3 miles away from me and Crystal asked for me to send her pictures of the college where her late uncle attended school. I couldn’t pass up the history this fine city offers its residents and visitors. I hop on the shuttle and it’s raining again. Puddles splashing, umbrellas popped, runners jogging.
I get to the campus, scarce of students (Monday, probably in class or studying) and I walk through century old bricks that in between have gates. Placards are on the walls of entrances and building with dedications, memorials and or missions. Chairs in the common areas of grass and empty tables pooling up splashes of rain drops.
The sound of rain hitting the newly bloomed leaves overhead and the outside traffic driving through the puddles. It was simply beautiful. As I walked passed dorms, libraries, study halls and classroom buildings, I realized there is so much in this world people can aspire to. Just the culture and diversity that embodied this campus. All walks of human of intelligent life populated these grounds.
I did in fact take more selfies of moments and monument photo bombing to capture moments I could never really ever describe without the help of the candids. It definitely made me want to go to college and get my degree. To learn something that stood for something taught by people that want you to make a difference in the world because they see your potential. I even walked the 1.3 miles back to my hotel and did some soul searching of myself.
Harvard, I hope one day my son goes to your grounds and maybe wants to aspire to be apart of your student body and one day, successful alumnus.
And Harvard- You’re Wicked “Smaut”! Hopefully it rubbed off on me just a little.
I think I ended the day with an alarm going off at 10:30 pm EST because of a flood in the garage at our hotel, the alarm scared the sh– out of me, glad we weren’t in danger though!

Day #3 Conference Time at Harvard Medical School
May 3rd, 2016
The reason I’m here, why I went- I’m convinced that these trips inspire me to use Twitter more often than not. Im also convinced this trip inspired me to write, blog and post my learning adventures.
I’m at one of the smallest radius areas that embodies so many students, so many colleges ( I believe with in 6-8 miles, there’s 20 colleges) and so many people that have the potential to be presidents, doctors, lawyers, entrepreneurs or whatever they can dream up in their ‘Beautiful Minds’
I thought I slept in, but I made it in the nick of time to get to my conference. There were emergency vehicles blocking some key points of the entrance to the conference m, so I wasn’t the only one tardy.

I walked into Harvard’ Medical Center Auditorium to catch Wil Reynold’s, of SEER Interactive speak. I stood at the top of the entrance walk way until he was finished.  (I probably won’t go into far detail for conference speakers; too much to go over which is why I bought the video package) But man, what a line-up of great speakers that lead the way! Day One Schedule and Speakers:

Evernote Camera Roll 20160504 020918-2I walked down to find a seat and caught the second speaker. After I realized I was far too close and in everyone’s focal point, I awaited the break and as I was very uncomfortable in front row, I noticed a balcony seating section with very little occupancy.
I took advantage and took the high road. My focal point was now the entirety. I saw how people were taking in the speakers advice and truth of their stories. I watched presenters speak meaningful sentences with purpose and offerings of using the same tactics. This time I, i opted out of going to the gathering for personal reasons as we’re (my family and I) in the stages of losing a close family member. I walked home from this venue, now a distance of 1.8 miles, so I have that going for me! I can’t wait for day two of this conference, being on time, and from the balcony.
My brain is on overdrive, as I write two days of my recent past on the vigorous day after a long day of educational engagement. Carb overload confession: I also ordered from the pizza gem again.  This time I ordered a Calzone, online, and I customized it: Got the Ham and Cheese calzone, but modified it with pineapple and inside sauce with marinara.  Basically, an inside out Hawaiian, I’ll dub it, “The RJ”.

Day #4: I’m Coming Home W/ Wicked Knowledge 
May 4th, 2016- COMING SOON! (I don’t have a time machine…. yet)
Here’s what I have to look forward to, Day 2 Schedule & Speakers:
Evernote Camera Roll 20160504 020918-4
FAQ, Frequently Asked Questions

The Best Tools for Social Media Marketing in 2016 | Frequent Friday

By | Blog

FAQ, Frequently Asked Questions

With so many social media marketing tools out there, it can get confusing and frustrating to find out which ones work the best. We have come up with a list of the top 5 social media marketing tools to use in 2016 that will help keep you organized and successful.

1. Canva.com

If you’re familiar with the social media marketing world, you know how important graphics are for social engagement. In fact, users are 80% more willing to read your content if it includes colored visuals (hubspot).

If you’re not a photoshop expert and want a free, easy-to-use tool for creating graphics, we recommend Canva. They have dimensions outlined for Facebook, Instagram, Twitter, blog posts, posters and more so it’s easy to design graphics for all social platforms.

The free version of Canva comes with tons of backgrounds, fonts and images, but you can always upgrade to Canva Pro for access to more than 1 million stock photos, fonts, and elements.

2. Lynda.com

If you feel like you need more experience or training in one specific area of social media marketing, Lynda.com has thousands of online courses and training.

From design to web to photography to education, you can watch thousands of training videos and learn the necessary skills to become a marketing pro.

Although there is a membership fee for Lynda.com, you can try it out first with a 10-day free trial for both the standard account and premium account.

3. Post Planner

If you’re struggling to come up with content to post to Facebook, we recommend checking out Post Planner. Built inside Facebook, this app will help you manage and enhance your FB strategy.

With Post Planner, you get an entire list of status ideas, access to Facebook’s most viral content, and insights on trending content within your industry. You can also schedule updates and content ahead of time for your personal Facebook page, your business page, and any group page you manage.

4. KingSumo

You can forget about A/B testing with this WordPress plugin. If you’re struggling to create catchy headlines for your blog posts, we highly suggest you check out KingSumo.

With KingSumo, you can enter between 2 to 10 additional test headlines for your blog post right in the editor. The plugin will automatically rotate your headlines to see which one performs the best, and will adjust the headline rotation based on the headlines that are producing the best results.

It’s so easy to use, and it will save you a lot of time!

5. BuzzSumo

As always, BuzzSumo is one of our favorite tools for researching content.

If you want to check out what kind of content is performing well for your competitors, you can easily type their name in the search box and see how what types of content resonate the most with your target audience.

You can also look up keywords within your niche and find out what your industry is buzzing about. With this information, you can make sure that your business is staying up-to-date with relevant content that is going to keep your audience engaged.

For more tools we love, check us out on Facebook and Twitter. We’re constantly sharing new and exciting tools and trends in social media marketing!

 

GoDaddy, server room, hosting, domain

5 Reasons You Need to Switch to GoDaddy

By | Blog

GoDaddy, server room, hosting, domain

If you’re using a different website hosting and domain provider, we encourage you to switch to GoDaddy, and we have 5 reasons why.

  1. Faster Service

GoDaddy is one of the largest companies to provide hosting and domain services.

Because of the company’s size alone, they have arguably the largest amount of customer service representatives who are available 24/7.

Their support team has won awards for their “First Call Resolution” policy, which states that customers only need to call once to resolve their question or concern.

  1. More Reliable

GoDaddy claims on their website that they have a 99% server uptime guarantee. We looked around to make sure they weren’t lying. Good news – they weren’t!

In a study done by BestHostRatings.com, they found that GoDaddy had an average result of 99.966 percent server uptime.

Not too shabby, GoDaddy. Not too shabby.

  1. Easy to Use

GoDaddy’s user application is clear and concise, making purchasing from them incredibly easy and user-friendly.

If you have any questions about how to get started, you can visit their Help Page. There you will find a step-by-step video that will give you all the necessary information to get you going.

Another perk we like about using GoDaddy is that they always stay on top of the trends, meaning their designs, platforms, and services are never outdated.

Because they stay up-to-date on the “what’s what” of the web, they also have a wide range of designs that are visually pleasing.

  1. More Popular

Like we mentioned, GoDaddy stays one step ahead of the competition, making sure that their services adapt to the internet’s constantly changing trends.

GoDaddy stays ahead of their competition with one other key strategy: Marketing.

You may have noticed their recent remarketing strategy.

After receiving backlash for their old Super Bowl commercials, they decided a different approach would be best for the company.

Lucky for them, it has been, since they have become the most popular website hosting and domain provider in the world.

 

  1. Makes You More Accessible.

Due to GoDaddy’s popularity, more and more people are familiar with who they are, what they do, and how they do it.

Using GoDaddy also allows you to easily connect to other third party services (like WordPress), and makes it easy to have full control of your website.

FAQ, Frequently Asked Questions

Timing Your Posts Online | Frequent Friday

By | Blog

FAQ, Frequently Asked Questions

Imagine it’s 11pm on a Monday night and you just finished working on a piece of content for your businesses website. You’ve spent hours on this project and you are so excited to post it to your social accounts, weekly newsletter, and website.

Although you may want to post it right away, don’t! Timing is a crucial component to successful online content – and here’s why.

Because Science Says So

According to Kissmetrics, almost 50% of the U.S. population lives in the Eastern time zone, and 80% of the U.S. population live in the Eastern and Central time zones combined. If your target audience stretches throughout the United States, aim for these time zones when planning out your posts so you can be sure they are active online when you post.

Check out this infographic for more:

social timing, social data, social media marketing

Your Efforts Should Be Rewarded

If you’ve spent time and money creating content, you don’t want it to be for nothing. It’s a rewarding feeling seeing your audience engage with your content. If you don’t optimize your timing on when you post, you can’t optimize your audience engagement.

Need Help?

If doing the research on your own sounds difficult, no need to worry. There are plenty of tools out there to help you optimize your timing!

Make sure to contact us with any questions or comments you have!

2015 Year in review, Netwirks, year in review, 2015

2015 Year in Review

By | Blog

2015 Year in review, Netwirks, year in review, 2015

2015 was an exciting year for us. As all businesses face their own ups and downs, Netwirks was no different.

We are excited to share with you our 2015 Year In Review and present some exciting news we have for the upcoming months in 2016!

2015 Year In Review – By the Numbers

1 – The number of new additions to the Netwirks Team! Phoebe Davis joined the Netwirks family in October, taking on the role of Community Coordinator, managing social media and coordinating content for our clients. Read more about Phoebe here!

3 – The number of major Google algorithm changes in 2015 that presented some challenges regarding communication with clients. However, we survived these changes and successfully migrated our basecamp headquarters to TeamWork!

7 – The number of new clients we added to Netwirks in 2015 that we are proud to serve every day!

10 – The number of upgrades of service performed by Netwirks in 2015.

15 – The number of renewals to long-term agreements with Netwirks.

24 – The number of redesigns to Responsive WordPress formats that helped incerase our clients’ websites performance.

40 – The number of happy Netwirks clients we had in 2015!

We are excited to enter a new year with great experience behind our belt, a dedicated and driven staff, and a positive attitude that will lead you to success.

What is coming in 2016?

We are excited to announce some new and exciting opportunities that will be available to our clients in 2016!

• We are now offering Drone Photography and Videography! If you have ever seen footage from a drone, you know how breathtaking it can be. Contact us today to learn more about this exciting opportunity and find out how you can take advantage.

• We have some exciting, new tools that we will be using for graphic design that will really make your content stand out above your competitors.

• We have extended our hours of operation! We can be reached Monday through Friday, from 7am-5pm (MST).

• Lastly, we have a brand new mission and values statement that we believe encompasses everything we stand for as an Internet Marketing business:

“Our mission at Netwirks is to help our clients dominate their market place with our services, web design, and marketing. We want to live up to our reputation of providing an invaluable service to our clients, and continue to be the company, agency, and people that our community and clients want to work with.”

“We are unique, authentic, smart, real, valuable, and impressive. We are Netwirks.”

Goodbye 2015, Hello 2016!

FAQ, Frequently Asked Questions

Identifying Your Target Audience | Frequent Friday

By | Blog

FAQ, Frequently Asked QuestionsIf you are just starting a business or you are trying to identify your target audience for a new service or product, then this blog is for you.

Today we are answering some of your frequently asked questions about identifying your target audience.

  1. What is my target audience?

Your target audience really depends on the product or service you are selling. You need to sit down and start from the basics by asking yourself who is or will be interested in what you are selling.

Ask yourself why they would be interested in your services too in order to really identify your target audience.

  1. Why is it important to identify my target audience?

There is so much junk out there on the internet, and in the world in general, that you can’t expect your audience to simply stumble upon your product.

If you don’t have a target audience, you will be advertising your product/services either to people who aren’t interested in your business, or to no one at all.

By identifying your target audience, you are saving both time and money in getting your message directly to those who matter – your customers.

  1. How do I identify my target audience?

Research, research, research! Ask your community if they would be interested in your product/services. Search online and find out what kind of audience similar businesses have.

You can also read reviews on similar services/products that you offer, and see how your competition has both failed and succeeded so you can offer your customers the solution to their problem.

  1. Once I have my target audience, how do I reach out to them?

There are numerous ways to actually reach your audience. There is the obvious direct mail route, where you can send flyers or direct mail right to your audience’s mailbox (assuming you can find their address).

However, if you want to utilize the wonderful World Wide Web, this is where we come in! We can help you reach your target audience through email marketing, social media, web design, content, and so much more.

  1. How do I contact you?

Click here to get all of our information! Feel free to give us a call or email!

Instagram, Hashtag Campaign,

How to Optimize Your Instagram Hashtag Campaign

By | Blog, Brand development, Business advice, Uncategorized

Instagram, Hashtag Campaign,

With the Holidays coming up, a lot of businesses are utilizing their social platforms to run special promotions and offers for their customers. If you’re interested in starting a hashtag campaign on Instagram, here are some tips to help get you started.

  1. Choose Your Promotion/Offer

When starting your hashtag campaign, you need to decide what the purpose of your campaign will be. Are you selling services? Are you selling a specific product? Do you just want to get your business’ name out there? Or maybe you’re running a contest?

No matter what your campaign is, you will need to create a plan that will consider your audience.

  1. Consider Your Audience

When creating your campaign plan, make sure that you keep your audience in mind.

For example, if your target audience is women ages 16-25, maybe your campaign will require your participants to take a selfie and post it with your hashtag.

When your campaign is fun and appeals to your audience, you are more likely to have a greater number of participants in your campaign.

Plus, what’s better than a good excuse to take a selfie?!

  1. Incentivize!

You know what really gets people to participate? FREE STUFF! Offering an incentive is a great way to increase engagement.

For example, here at Netwirks we are running a hashtag campaign for December. We are encouraging our community to give back this Holiday season. One winner will be chosen each week to win a free $15-20 Starbucks gift card and free Netwirks apparel, just for using our hashtag #CommunityWirks and posting a picture of themselves giving back.

Offering an incentive gives them even more of a reason to participate, and you want all the participants you can get!

  1. Spread the Word!

Now it’s time to let everyone know about your campaign! A great way to do this is to create a graphic that contains all the necessary information to participate and how to win!

Ours looks like this!

Also, it’s okay to post about it multiple times on your various social channels because people often forget about it. (Especially during the Holidays when we have our To-Do lists!)

It might also help to tag some of your leading customers and clients in your picture so they get a direct notification about your post.

  1. Stay Consistent

Now that you have promoted your hashtag campaign on your social platforms, it is important that you stay compliant and consistent.

If you promise your audience a certain prize, make sure you deliver the specified prize to the winner(s). You want to show them that you are honest, and you want them to tell their friends about the cool prize they got!

One more thing: If you make a campaign rule that says use of the campaign hashtag is necessary in order to win or receive the incentive, you need to honor it. It won’t be pretty if your participants notice you chose a winner who didn’t follow the rules!

  1. Have Fun With It!

Hashtag campaigns are supposed to be fun for your participants AND you! Don’t make it harder than it needs to be, and encourage your audience to join in on the fun and spread the word!

Good luck!

FAQ, Frequently Asked Questions

Email Marketing FAQs | Frequent Friday

By | Blog, Brand development, Online marketing, Uncategorized

FAQ, Frequently Asked Questions

Welcome to another edition of Frequent Friday! Today we are answering your questions about Email Marketing, and why it’s so important for your business!

  1. What is Email Marketing?

Email Marketing is the concept of marketing directly to your customers, clients, other businesses, and the general public through email.

It’s important that you set clear goals for your Email Marketing campaigns so that your newsletters and emails are applicable to all of your subscribers.

For example, if your intent is to gain new business from new subscribers, your emails will look different than if your goal is to enhance current relationships between your business and existing customers.

  1. How do I develop leads for my email list?

Arguably the most important way to generate leads for your email list is to create an opt-in form that you can embed on your website, blog, Facebook page, and any other landing page you may have.

The more opt-in forms you have spread throughout your online platforms, the more opportunities you have to collect emails of interested readers.

  1. What are Opt-in forms?

Opt-in forms are those little boxes on a web page that pop up and ask you to enter your information in order to sign up for a newsletter, webinar, or to receive a free e-book.

Within opt-in forms are fields for your readers to fill out, usually including a space for your name, email, and any other relevant field.

When readers fill out and submit an opt-in form, their email automatically gets sent into a database where it will live forever…or at least until they unsubscribe.

Your new subscriber will receive an automated confirmation email to make sure that they were in fact the person who signed up to receive your newsletter.

Once they are confirmed, you can officially send them emails, newsletters, special offers, and more – right to their inbox.

  1. What platforms/templates are out there?

There are several Email Marketing Service Providers (ESPs) that will help guide you on your email marketing journey. Mail Chimp is a popular ESP that is free to use, but has limitations on its services for basic users.

GetResponse and AWeber are also great ESPs that offer a lot of services such as analytics on your email signups, clicks, and converts, segmentation of lists, and customized opt-in forms.

  1. How do I make sure my emails avoid the spam folder?

How do you make sure that your wonderful and insightful newsletter makes it to the right folder? There a couple of things you can do.

First, you can ask your subscribers to add your email address to their address book or trusted sender list, so you can be sure they receive your email.

Second, avoid using all uppercase letters and unnecessary characters in your subject headline. Spam email often contains a combination of these, and you don’t want your newsletter to be confused for spam!

Lastly, you can update the SPF records for your organization. For more information on that, click here.

If you would like to learn about how we can help your business with Email Marketing, or if you have any other questions, please contact us!

FAQ, Frequently Asked Questions

Evergreen Content FAQs | Frequent Friday

By | Blog, Online marketing

FAQ, Frequently Asked Questions

  1. What is Evergreen Content?

Evergreen content represents the articles and posts on your blog that are still just as relevant and useful today as they were when they were originally posted.

Topics used in evergreen content stay relevant for a long period of time after being posted, compared to posts that are more time-specific.

  1. Why is Evergreen Content important?

For new visitors to your site and beginners in your field, evergreen content provides them with basic information that is necessary for them to understand and enjoy reading other content on your site.

Evergreen content also benefits its creator, as it can be written once and benefit many different readers over time. It saves time as well, as these posts require minimum updates and can be posted over and over again while still remaining relevant.

  1. What are some examples of Evergreen Content?

The following post formats are good examples of evergreen content that can help stir up those creative juices.

  • “Frequently Asked Questions” – FAQ posts will be extremely helpful to industry newbies, and there will always be newbies.
  • Resource Lists – Newbies will also want a list of credible resources within their niche, making resource lists a great piece of evergreen content. Make sure that you periodically check to make sure the links you use are still active.
  • “How to” Guides and Tutorials – These guides will always be useful, as long as the techniques aren’t changing any time soon.
  • Industry Definitions – Posts that debunk your industry’s jargon and define keywords and acronyms are important evergreen pieces because they aren’t likely to change.
  1. Will I ever need to update a piece of Evergreen Content?

Information is constantly changing, whether it is gradual or not, so it is important that when new discoveries come to light, you incorporate that in your piece of evergreen content so it stays relevant.

However, the best part about evergreen content is that despite periodic updates, you don’t need to be constantly changing your posts, which will save you a lot of time.

  1. How do I promote my Evergreen Content?

The last thing you want is for your evergreen content to fall into the shadows of your blog archive. It is important that you make an effort to bring attention to your evergreen content so new site visitors can easily access this valuable information.

You can do this by:

  • Re-running them periodically on your blog to expose the highest possible number of readers to your evergreen content posts
  • Create a “Start Here” page on your website that lists your evergreen posts as a reference point for new readers.
  • Call out these “Top Posts” in a special section on your blog’s sidebar.

As always, feel free to contact us with any questions or comments you have!

FAQ, Frequently Asked Questions

E-Commerce FAQs |Frequent Friday

By | Blog, Business advice, Online marketing, Uncategorized, UX

FAQ, Frequently Asked Questions

Are you interested in starting your own E-Commerce business? Do you have questions about how and where to start? We have answers! Today we are answering your FAQs about E-Commerce, and why your business should join this fast-growing online industry!

  1. What is E-Commerce?

E-Commerce is a fancy term for electronic commerce, otherwise known as the buying and selling of goods and services via the internet. One of the best examples of E-Commerce is Amazon! Individual users and businesses use Amazon to sell their goods online to millions of people around the world.

  1. Why is E-Commerce so important?

Although E-Commerce has not entirely taken over in-store sales in the U.S., it is well on its way. Right now, E-Commerce is growing at an exponential rate, with an annual growth rate of nearly 17% each year.

Personalization

E-Commerce is an amazing way to personalize your store and conveniently meet the needs of your customers in a timely manner. Not only is it convenient, but in our mobile world, it is crucial that your business can meet the needs of your on-the-go customers.

Social Media

Social media also plays a huge role in E-Commerce, as Facebook is responsible for 60% of all social traffic. Plus, people who share or tweet your site and products are giving you free marketing, and who doesn’t love that?!

  1. What is the best E-Commerce solution?

There are a lot of options for your E-Commerce business, including Magento, OpenCart, Shopify, Etsy, and CommerceHub to name a few.

It’s important that you do your research and make sure that the solution you choose for your E-Commerce business is well rounded and proven successful.

Check out this list here for 16 E-Commerce solutions for small businesses.

  1. How do E-Commerce and WordPress work together?

We mentioned WooCommerce in last week’s Frequent Friday, but we wanted to touch on it one more time. There is a free plugin for WordPress called WooCommerce that allows you to control everything from shipping to taxes, and it gives the designers full creative control so your E-Commerce site looks exactly how you want it!

  1. How does shipping work?

Your first step is to decide what shipping provider you want to use. It’s important that your shipping provider integrates well with your E-Commerce site. Most E-Commerce solutions provide many shipping options, from FedEx to USPS, and they usually offer options to ship to multiple addresses as well as flat rate shipping.

  1. What role does Google Analytics play in E-Commerce?

You will want to incorporate Google Analytics with your E-Commerce site to get important data regarding transactions and items within your store. Google Analytics offers standard reports, which includes an overview summary of revenue and transactions, product and sales performance, transactions (revenue, tax, shipping, etc.) and time to purchase reports.

As always, please contact us with any questions or comments you have!