Identifying Your Target Audience | Frequent Friday

  • December 11, 2015
  • Blog
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FAQ, Frequently Asked QuestionsIf you are just starting a business or you are trying to identify your target audience for a new service or product, then this blog is for you.

Today we are answering some of your frequently asked questions about identifying your target audience.

  1. What is my target audience?

Your target audience really depends on the product or service you are selling. You need to sit down and start from the basics by asking yourself who is or will be interested in what you are selling.

Ask yourself why they would be interested in your services too in order to really identify your target audience.

  1. Why is it important to identify my target audience?

There is so much junk out there on the internet, and in the world in general, that you can’t expect your audience to simply stumble upon your product.

If you don’t have a target audience, you will be advertising your product/services either to people who aren’t interested in your business, or to no one at all.

By identifying your target audience, you are saving both time and money in getting your message directly to those who matter – your customers.

  1. How do I identify my target audience?

Research, research, research! Ask your community if they would be interested in your product/services. Search online and find out what kind of audience similar businesses have.

You can also read reviews on similar services/products that you offer, and see how your competition has both failed and succeeded so you can offer your customers the solution to their problem.

  1. Once I have my target audience, how do I reach out to them?

There are numerous ways to actually reach your audience. There is the obvious direct mail route, where you can send flyers or direct mail right to your audience’s mailbox (assuming you can find their address).

However, if you want to utilize the wonderful World Wide Web, this is where we come in! We can help you reach your target audience through email marketing, social media, web design, content, and so much more.

  1. How do I contact you?

Click here to get all of our information! Feel free to give us a call or email!

RJ is a dedicated marketer, always learning on how he can stay with the pack to always strive to provide a great customer experience. You can contact RJ at, follow him on twitter @real_ryanjones and Netwirks on Facebook!

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