How to Optimize Your Instagram Hashtag Campaign

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Instagram, Hashtag Campaign,

With the Holidays coming up, a lot of businesses are utilizing their social platforms to run special promotions and offers for their customers. If you’re interested in starting a hashtag campaign on Instagram, here are some tips to help get you started.

  1. Choose Your Promotion/Offer

When starting your hashtag campaign, you need to decide what the purpose of your campaign will be. Are you selling services? Are you selling a specific product? Do you just want to get your business’ name out there? Or maybe you’re running a contest?

No matter what your campaign is, you will need to create a plan that will consider your audience.

  1. Consider Your Audience

When creating your campaign plan, make sure that you keep your audience in mind.

For example, if your target audience is women ages 16-25, maybe your campaign will require your participants to take a selfie and post it with your hashtag.

When your campaign is fun and appeals to your audience, you are more likely to have a greater number of participants in your campaign.

Plus, what’s better than a good excuse to take a selfie?!

  1. Incentivize!

You know what really gets people to participate? FREE STUFF! Offering an incentive is a great way to increase engagement.

For example, here at Netwirks we are running a hashtag campaign for December. We are encouraging our community to give back this Holiday season. One winner will be chosen each week to win a free $15-20 Starbucks gift card and free Netwirks apparel, just for using our hashtag #CommunityWirks and posting a picture of themselves giving back.

Offering an incentive gives them even more of a reason to participate, and you want all the participants you can get!

  1. Spread the Word!

Now it’s time to let everyone know about your campaign! A great way to do this is to create a graphic that contains all the necessary information to participate and how to win!

Ours looks like this!

Also, it’s okay to post about it multiple times on your various social channels because people often forget about it. (Especially during the Holidays when we have our To-Do lists!)

It might also help to tag some of your leading customers and clients in your picture so they get a direct notification about your post.

  1. Stay Consistent

Now that you have promoted your hashtag campaign on your social platforms, it is important that you stay compliant and consistent.

If you promise your audience a certain prize, make sure you deliver the specified prize to the winner(s). You want to show them that you are honest, and you want them to tell their friends about the cool prize they got!

One more thing: If you make a campaign rule that says use of the campaign hashtag is necessary in order to win or receive the incentive, you need to honor it. It won’t be pretty if your participants notice you chose a winner who didn’t follow the rules!

  1. Have Fun With It!

Hashtag campaigns are supposed to be fun for your participants AND you! Don’t make it harder than it needs to be, and encourage your audience to join in on the fun and spread the word!

Good luck!

RJ is a dedicated marketer, always learning on how he can stay with the pack to always strive to provide a great customer experience. You can contact RJ at, follow him on twitter @real_ryanjones and Netwirks on Facebook!

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