Evergreen content represents the articles and posts on your blog that are still just as relevant and useful today as they were when they were originally posted.
Topics used in evergreen content stay relevant for a long period of time after being posted, compared to posts that are more time-specific.
Why is Evergreen Content important?
For new visitors to your site and beginners in your field, evergreen content provides them with basic information that is necessary for them to understand and enjoy reading other content on your site.
Evergreen content also benefits its creator, as it can be written once and benefit many different readers over time. It saves time as well, as these posts require minimum updates and can be posted over and over again while still remaining relevant.
What are some examples of Evergreen Content?
The following post formats are good examples of evergreen content that can help stir up those creative juices.
“Frequently Asked Questions” – FAQ posts will be extremely helpful to industry newbies, and there will always be newbies.
Resource Lists – Newbies will also want a list of credible resources within their niche, making resource lists a great piece of evergreen content. Make sure that you periodically check to make sure the links you use are still active.
“How to” Guides and Tutorials – These guides will always be useful, as long as the techniques aren’t changing any time soon.
Industry Definitions – Posts that debunk your industry’s jargon and define keywords and acronyms are important evergreen pieces because they aren’t likely to change.
Will I ever need to update a piece of Evergreen Content?
Information is constantly changing, whether it is gradual or not, so it is important that when new discoveries come to light, you incorporate that in your piece of evergreen content so it stays relevant.
However, the best part about evergreen content is that despite periodic updates, you don’t need to be constantly changing your posts, which will save you a lot of time.
How do I promote my Evergreen Content?
The last thing you want is for your evergreen content to fall into the shadows of your blog archive. It is important that you make an effort to bring attention to your evergreen content so new site visitors can easily access this valuable information.
You can do this by:
Re-running them periodically on your blog to expose the highest possible number of readers to your evergreen content posts
Create a “Start Here” page on your website that lists your evergreen posts as a reference point for new readers.
Call out these “Top Posts” in a special section on your blog’s sidebar.
As always, feel free to contact us with any questions or comments you have!
RJ is a dedicated marketer, always learning on how he can stay with the pack to always strive to provide a great customer experience. You can contact RJ at firstname.lastname@example.org, follow him on twitter @real_ryanjones and Netwirks on Facebook!
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