Are you interested in starting your own E-Commerce business? Do you have questions about how and where to start? We have answers! Today we are answering your FAQs about E-Commerce, and why your business should join this fast-growing online industry!
What is E-Commerce?
E-Commerce is a fancy term for electronic commerce, otherwise known as the buying and selling of goods and services via the internet. One of the best examples of E-Commerce is Amazon! Individual users and businesses use Amazon to sell their goods online to millions of people around the world.
Why is E-Commerce so important?
Although E-Commerce has not entirely taken over in-store sales in the U.S., it is well on its way. Right now, E-Commerce is growing at an exponential rate, with an annual growth rate of nearly 17% each year.
E-Commerce is an amazing way to personalize your store and conveniently meet the needs of your customers in a timely manner. Not only is it convenient, but in our mobile world, it is crucial that your business can meet the needs of your on-the-go customers.
Social media also plays a huge role in E-Commerce, as Facebook is responsible for 60% of all social traffic. Plus, people who share or tweet your site and products are giving you free marketing, and who doesn’t love that?!
It’s important that you do your research and make sure that the solution you choose for your E-Commerce business is well rounded and proven successful.
Check out this list here for 16 E-Commerce solutions for small businesses.
How do E-Commerce and WordPress work together?
We mentioned WooCommerce in last week’s Frequent Friday, but we wanted to touch on it one more time. There is a free plugin for WordPress called WooCommerce that allows you to control everything from shipping to taxes, and it gives the designers full creative control so your E-Commerce site looks exactly how you want it!
How does shipping work?
Your first step is to decide what shipping provider you want to use. It’s important that your shipping provider integrates well with your E-Commerce site. Most E-Commerce solutions provide many shipping options, from FedEx to USPS, and they usually offer options to ship to multiple addresses as well as flat rate shipping.
What role does Google Analytics play in E-Commerce?
You will want to incorporate Google Analytics with your E-Commerce site to get important data regarding transactions and items within your store. Google Analytics offers standard reports, which includes an overview summary of revenue and transactions, product and sales performance, transactions (revenue, tax, shipping, etc.) and time to purchase reports.
As always, please contact us with any questions or comments you have!
RJ is a dedicated marketer, always learning on how he can stay with the pack to always strive to provide a great customer experience. You can contact RJ at firstname.lastname@example.org, follow him on twitter @real_ryanjones and Netwirks on Facebook!