Imagine it’s 11pm on a Monday night and you just finished working on a piece of content for your businesses website. You’ve spent hours on this project and you are so excited to post it to your social accounts, weekly newsletter, and website.
Although you may want to post it right away, don’t! Timing is a crucial component to successful online content – and here’s why.
Because Science Says So
According to Kissmetrics, almost 50% of the U.S. population lives in the Eastern time zone, and 80% of the U.S. population live in the Eastern and Central time zones combined. If your target audience stretches throughout the United States, aim for these time zones when planning out your posts so you can be sure they are active online when you post.
Check out this infographic for more:
Your Efforts Should Be Rewarded
If you’ve spent time and money creating content, you don’t want it to be for nothing. It’s a rewarding feeling seeing your audience engage with your content. If you don’t optimize your timing on when you post, you can’t optimize your audience engagement.
If doing the research on your own sounds difficult, no need to worry. There are plenty of tools out there to help you optimize your timing!
RJ is a dedicated marketer, always learning on how he can stay with the pack to always strive to provide a great customer experience. You can contact RJ at firstname.lastname@example.org, follow him on twitter @real_ryanjones and Netwirks on Facebook!